Sadіo Mané, a forward for Bayern Munich and the brand’s ambassador, will star in a modern, purposefully understated shoe campaign for New Balance’s 2023 Grey Day celebrations that draws inspiration from the ageless nature of the company’s signature gray hues.
The brand New Balance has stuck with its gray pairs, which were previously embraced as an adaptable color scheme made to fit the asphalt running courses of the 1970s. Today, it exhibits a deliberate yet elegant design approach that speaks to diverse fashion and sport styles.
Mané is featured in the latest BSTN campaign, which is focused on a “no frills, no fuss” attitude, wearing the versatile New Balance 550 from the varied “Moon Daze” pack. He appears in the images outfitted in a gilet puffer and sweatsuit that go well with the sneaker’s gray-blue components, trading in his football uniform for more subdued clothing.
Although gray is fundamental to the New Balance brand, it is also generally known that the retailer has connections to the color family and frequently uses polished tones in lookbooks and shop designs. Photographs of Mané standing in front of a white background that alternates between full-color and grayscale are used in the campaign as part of BSTN’s ongoing exploration into creative color theory.
View the entire campaign in the gallery up top. Visit BSTN’s website right away to purchase the New Balance 550 listed above as well as the rest of the “Moon Daze” collection.
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